Included:

-How to leverage interviews long-term for sales on your website and through your own marketing channels

PLUS 5000 Media Contacts used during the record setting event
Quickstart video:  How to Pitch the Media
Quickstart video:  Pitches That Work, Pitches that Don’t
access to 15, hour-long interviews with media experts on how to pitch, interview, and other valuable topics including:
-A GMA Producer
-A CNN Producer
-Top Public Relations Veterans and Pros
-A Contestant from NBC’s The Apprentice talking about the reality show angle
-Experts talking about selling more books and stuff during interviews and more.

Jess set a Guinness Record for publicity while promoting one of his books.  He gave 112 media interviews on different stations in a 24 hour span on radio.  After setting the record and launching a book that was a Bestseller (#1 USA Today, #2 Wall Street Journal, #6 Business Week) people wanted to know how he did it and who they should pitch.  That is where the PR Secret Weapons kit was born.  This will help speakers drop an atom bomb on their marketing and promotions.  What would it mean for your business to be able to leverage the massive power of the press?  (Bio link)